Fidelity Taxi

A Fidelity branded taxi offered free lifts to business people in the square mile. A leaflet disguised as a dollar bill was tucked down the seat of the cab to remind passengers to be more careful with their money.
The result: free national press coverage and a couple of top advertising awards.

Award: Campaign Golds for Best Use of Outdoor and Best Overall DM

FidelityPress and PostersAward WinningFidelity Experiental

Lateral thinking made the client’s money work ten times harder.

Awards:
Campaign Gold Best Overall DM execution
Campaign Best use of Outdoor

Read Copy

TAXI LEAFLET COPY
DON’T LEAVE YOUR MONEY LYING AROUND. PUT IT IN A FIDELITY ISA

ISAs are the smart way to save and invest tax free. And who better to invest with them than Fidelity, the world’s largest independent fund manager? We’re dedicated to making your money make more money. We’ve 28 different ISA funds to choose from, including a Cash ISA. So take a tip from this taxi. Call now, visit our website at www.fidelity.co.uk or speak to your Independent Financial Adviser. And have an ISA day.