Fixed-price and flexible-length gas plan concepts
How do you make something as potentially boring as this interesting to business customers?
Here are a few ideas.
The fixed-price, gas plan concept that ran.
Variable-price energy plan
Unpredictable
You’re paying more than you need to for your energy because you’re on a default, variable-price plan. We can offer you considerably lower energy prices if you upgrade to a fixed-price contract.
predictable
Fixed-priced contracts with British Gas
You’ll be better off on a fixed-price, fixed-term contract. Not only will you pay lower prices than you’re on at the moment, but you’ll avoid price changes for the length of your contract.
Fix your prices
You can fix your energy prices for the length of a contract with us, from 6 to 36 months long.
You’ll find that makes easier to budget your energy costs – especially if you pay with a fixed amount Direct Debit.
It’s easy to upgrade
Using your previous bills as a guide, give us an estimate of how much energy you use in a year, and a recent meter reading.
Then we’ll tailor a quote to make sure you’re getting the right price for your business energy.
The choice of fixed-term contracts concept that ran
Contracted letter>
The perfect length of energy contract to suit your business
Choose a fixed-price, fixed-term contract, and you’ll pay less than your default, variable prices you’re currently on. Just tell us your preferred length and we’ll tailor a quote to make sure you’re getting the right contract for your business.
Expanded letter>
The perfect length of energy contract
We offer you a choice of contracts that can be anything from 6 to 36 months long, so you can pick the contract length that suits you best. That means you can align energy contracts with your lease agreement, your financial year-end or other energy contracts if you have multiple premises – to make renewals easier.
… is one you choose to suit your business
Choose a fixed-price, fixed-term contract, and you’ll pay less than your default, variable prices you’re currently on. Just tell us your preferred length of contract and we’ll tailor a quote to make sure you’re getting the right contract for your business.
Businesses moving from A to B… ritish Gas
A simple illustration to show how companies can keep energy prices down.
(front)
Moving?
A → B
(back)
British Gas
We’ll help you settle in
Is your business going places? Then please tell us your new address. We’ll need it to close your existing account so you won’t be charged for energy you aren’t using.
Just moved or are about to?
If you’re already in your new premises, we can agree a new contract with you now. Simply give us your closing and opening meter reads, move dates and contact details and we’ll do the rest. If you haven’t moved in yet, we might still be able to set up your energy account up to 180 days ahead of your move.
Not going anywhere?
If your business isn’t moving, it’s still worth a visit to britishgas.co.uk/business to see what else we have on offer, like our competitive service and maintenance packages for gas appliances. Don’t forget you can enjoy a 6% Direct Debit discount** on your energy prices too, as well as an online account you can access whenever you like, at a time that suits you.
Simple messaging that points out how a business at a new address can reduce their fuel bill.
Three mailers for Boots Opticians
These were all written to the same brief, to encourage people to visit Boots Opticians for an eye test. But each took a slightly different angle.
They were then researched regionally.
This is the hard sell approach.
(MAILER COPY)
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The case for Boots
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If you want stylish frames, we have one of the widest ranges on the high street
At Boots Opticians we know you won’t just choose a pair of glasses to see properly. You’ll choose something that makes you look good too. Which is why we want to do more than help you improve your eyesight.
So of course we’re delighted to offer you a free test to check how healthy your eyes are and to find you the right glasses. But our friendly staff will also be on hand to help make sure you choose the right glasses to match your style. But hurry, the free eye test is only valid until 31st July.
100s OF DESIGNER GLASSES
You’ll find all the best known designer names at Boots: glasses from the leaders in fashion like Gucci, Guess, Deisel, Karen Millen and many others.
What’s more, at Boots top names don’t mean you have to pay top prices. You can pick up a pair of designer glasses, including Boots standard single vision lenses for as little as £125. We also have our own stylish range of Boots brand glasses, all at affordable prices.
MORE THAN JUST GLASSES
To make it even easier for you, we offer a monthly payment scheme for lenses that can help you save £125 or more. Just ask in store about our Boots Vision Plan.
In addition to a free eye test, as an Advantage Card holder when you make your purchase of a pair of glasses we’ll give you 1,000 Advantage card Points (see the attached voucher for details). And don’t forget to use your Advantage Card in Boots Opticians – you’ll collect 1 point for every pound you spend
So if you want glasses that are good for your eyesight and your image call 0845 120 4343
This second Boots Opticians mailer is aimed at parents to persuade them to bring their children in for an eye test.
(MAILER COPY)
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Better pupils make better pupils
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If you want stylish frames, we have one of the widest ranges on the high street
With 80% of your children’s learning taking place visually, you can rely on us to make sure their eyesight is as healthy as possible
Dear Mr Sample
Healthy eyes are vital for little ones to learn, and at Boots we know you want to give your children all the help you can with their learning and development. Most experts recommend that all children should have their eyes checked before they are three, because in most cases the earlier any problems are detected, the more effectively they can be treated
Kids go free…
The good news is that in the UK children’s eye tests are paid by the NHS. And at Boots Opticians you can be sure your loved ones are in safe hands. Our eye tests are really straightforward for young children, designed especially for them without the need to be able to read. Our friendly, knowledgeable professionals have been looking after youngster’s eyesight for years – we’ve performed over 15 million eye tests
… and a free eye test for you too
As well as free eye tests for your children, we’re offering you one as well – just bring along your free adult eye test voucher below. And if any of your children do need glasses, we have a great range of fun and fashionable frames to choose from. What’s more, all Boots brand children’s glasses – complete with Boots standard single vision lenses – are free with an NHS voucher. And if you need a hand choosing the right pair of glasses for your child, our professional eye specialists will be on hand to help out.
All you need is to give us a call on 0845 120 4343 to arrange the most convenient time for your children’s – and your – free eye test. And don’t forget, every time you shop at Boots Opticians you collect Advantage card points – 1 point for very pound you spend.
We look forward to hearing from you and ensuring your children’s eyesight is in the best possible condition for their future learning
Yours sincerely
Rebecca Pearson
The final of three Boots Opticians mailers for research. This gentler approach asks older people whether they are making excuses for poor eyesight.
Is it me or are menus getting smaller these days?
(MAILER COPY)
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Is it me or are menus getting smaller these days?
It’s harder to read the questions than work out the answers
It’s hard to see with so much glare at night
Inner>
Boots know how easy it is to overlook the need for an eye test
As you get older, your eyesight changes. But so slightly you’re hardly aware that maybe, just maybe, you might need a stronger eye prescription.
That’s why Boots opticians are offering you a free eye test.
Our specialists can quickly detect the slightest alteration in your eyesight and spot any health problems before they become serious. And they won’t just look into your eyes to see how healthy they are, they’ll look into your lifestyle to find a solution that’s right for you.
If it turns out you do need glasses, or you decide it’s time to update your existing ones, our friendly staff will help you find a pair that suits you from Boot’s comprehensive range. You’ll discover we have an enormous and exciting selection, including many designer names and they are all at lower prices than you might think.
What’s more, as an Advantage Card holder we’ll make them even lower and give you 10% off whatever glasses you choose. On top of that, don’t forget to use your Advantage Card in Boots Opticians – we give you 1 point for every pound you spend.
So make your vision as good as it could be and arrange a free eye test with one of our qualified optometrists.
Ring 0845 120 4343 to make an appointment at a Boots Opticians that’s near to you.
A campaign to communicate that the Fiat Fiorino is the smallest van in its class.
ADVANCED NOTIFICATION OF PROPOSED ROAD WIDENING FOR AB1 AND HOW IT MIGHT AFFECT YOUR BUSINESS
Dear Mr Sample
I am writing to inform you of plans submitted to improve the routes your company currently uses to transport goods.
The plans suggest that from now on you’ll be able to get even closer to your delivery destinations. This is largely due to the Fiorino’s compact size, which can make even the narrowest of alleys feel like a wide avenue. Tight spaces suddenly become huge unloading bays. And turning around is a manoeuvre that doesn’t require massive amounts of effort.
However, it should be noted that while the Fiorino is small on the outside it has an impressive loading volume of up to 2.8m inside. Plus side and rear doors designed to make loading and unloading easy. Consideration should also be given to the fact that the Fiorino is economical, with the 1.3 MultiJet engine capable of travelling up to 621 miles on one tank of diesel. It will also be exempt from the London congestion charge, potentially saving your business up to £2,080 per year
Interested parties are invited to look at the enclosed documentation for more details concerning this proposal, or call 00800 3248 000 to book a test drive. Further information can also be obtained at www.fiatprofessional.co.uk/fiorino or by visiting your local Fiat dealer.
Any objections to this proposal are likely to be ignored.
Yours sincerely Paul Godden
WITH THE COMPACT NEW FIAT FIORINO THERE’S EASIER PARKING, BETTER ACCESS AND MORE MANOEUVRABILITY
THE BEST GET WHERE OTHERS CAN’T
Working in town might offer you big business opportunities, but it can also put you in a tight spot. Narrow streets, small spaces and tricky corners are all problems you face daily. But with the arrival of the new Fiorino everything just became a lot easier – not to mention wider, bigger and simpler to navigate.
Being only 3.86 m long and 1.7m wide, there aren’t many places the Fiorino can’t get to. (And with a turning circle of 9.95m, it can also get back out again.) But just because the Fiorino is compact on the outside doesn’t mean it’s small inside. With a roof height of 1.72m and up to 2.8m of load space it makes light work of even the bulkiest objects.
Loading and unloading should prove no trouble too, thanks to the wide opening doors and optional sliding access panels. A loading floor height of just 53cm and regular shape also helps.
But while getting things in and out of the Fiorino won’t be a problem for you, undesirables don’t have it so easy. Thatcham, the leading independent research centre for vehicle security has awarded the Fiorino four stars for break-in resistance and five stars from being stolen altogether.
And they are not the only ones to be impressed with the Fiorino. Van Fleet World has just announced it ‘Best New Van’ in their 2008 honours
BEING SMALL CAN LEAD TO BIG SAVINGS
Growing your business is one thing, but not if it’s at the expense of growing bills. With the Fiorino, you needn’t worry.
The Fiorino 1.3 MultiJet can travel up to 621 miles on a full tank of diesel. Maintenance costs are also low with service intervals every two years or 18,000 miles.
CO2 emissions of just 119/km mean you can also save money on the congestion charge if your company regularly works in central London. That’s because from October the 1.3 MultiJet will be exempt from the charge, potentially saving you up to £2,080 every year.
Prices for the Fiorino Cargo start at £7,999 +VAT. If you need to carry passengers as well as loads, there’s also the Fiorino Combi from £8,599 + VAT. Competitive leasing plans are available on both models.
To book a test drive or to get more information, call 00800 3428 0000 or visit your nearest r visit your nearest Fiat Professional dealer. You can also get more information at www.fiatprofessional.co.uk/fiorino
Fiat wanted to announce the awards that the Scudo had just won.
But would the target audience be interested?
It depended how busy they were.
This idea pays homage to the hard-working lifestyle of the small business van driver.
“RUN OFF YOUR FEET” BROCHURE COPY
(No copy – pictures of awards only)
“GOT TIME TO READ IT” BROCHURE COPY
Whether you’re darting through the city streets or ploughing along a muddy lane, according to the experts no other van delivers like the Fiat Scudo.
Judges from 20 European countries gave it an unprecedented 108 out of 140 possible points – winning the Fiat Scudo the ‘International Van of the year Award’. And this isn’t the only award-jury the Scudo has won over.
What Van? were so impressed by the Scudo’s choice of Euro4 compliant engines, safely, comfort and style they gave it their ‘Best Small Panel Van’ award.
The Scudo certainly looks the business. However its looks are not just for show. The Scudo’s unique shape creates a low drag factor, helping deliver economic fuel consumption
You’ll also notice the front bumper is made from tough polypropylene. This offers superb impact protection but is inexpensive should it ever need to be replaced.
FOR DRIVING PLEASURE, THE SCUDO SCORES BIG EVERY TIME
Moving to the rear, the Scudo is perfectly square-shaped to maximise storage volume and ease of loading. But it’s not just on the outside the Scudo racks up the points – it’s equally impressive inside too.
The first thing that catches the eye is the elegantly styled interior. You’ll find many features normally associated with a car – such as clear instrumentation and ergonomically designed seats.
Thanks to the large sloping windscreen, the space is light and airy, offering clear visibility. In addition the large door mirrors offer excellent views of what’s happening behind.
This attention to detail makes the Scudo so special in the commercial vehicle world: it’s a van that offers car-like driving performance.
WITH SO MANY CLEVER IDEAS, THE SCUDO IS SURE TO WIN YOU OVER
Running along the ceiling (right into the cab) you’ll find our clever ‘Pipe Tunnel’. This provides an extra 65cms (over 2 feet) for carrying long objects such as pipes and lengths of wood.
Note also the innovative features such as a driver’s control switch that restricts the opening of the loading doors. Plus every Scudo also has an engine immobiliser as standard.
Of course, you can always add a few extras of your own. Optional features include deadlocks, volumetric alarm control and remote central door locking
ANOTHER KEY POINT WORTH CONSIDERING: SAFETY
This is another area where the Scudo scores magnificently. The combination of super rigid body and special built-in crumple zones helps the Scudo absorb the force of any impact. Plus it comes fitted with ABS, EBD and HBA Brake assist as standard.
The Scudo also boasts ESP (Electronic Stability Program), ASR (Anti-Slip System) traction control and MSR. If a dual passenger seat is fitted, the Scudo has a 100 litre front passenger airbag as standard. But of course, the Scudo’s safety features are anything but industry standard.
Fiat announce their new Flagship Store
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THE AWARD-WINNING FIAT 500.
WE THOUGHT IT NEEDED SOMEWHERE SPECIAL TO DO IT JUSTICE.
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SEE THE FIAT 500 AT THE NEW FIAT FLAGSHIP STORE, LONDON
When it comes to eye-catching design, the new Fiat 500 has it all. A perfectly proportioned body, stylish interiors, beautiful detailing, excellent safety features and superb environmental credentials. No wonder it’s recently been voted European Car of the year 2008 by industry experts
Such an iconic car deserves to be showcased in an equally inspirational location. So we’re delighted to announce that our new flagship store is now open.
Spread over two floors, it’s destined to become one of London’s leading style centres. A masterclass in contemporary design, it reflects the same care and attention that created the new Fiat 500. With mirrored surfaces, beautifully sculpted spaces and a stunning use of light, it delivers a real ‘wow’ factor.
Of course, the Fiat 500 isn’t the only car you’ll find at the flagship store. There’s the environmentally friendly Panda, the stylish Grande Punto and the spacious Bravo to name but a few. So whatever your needs, and those of your family, there’s a Fiat that’s just right for you.
But it’s not just the chance to admire our superb range of cars that makes a visit so essential. The Fiat Flagship Store is also the only place in the UK where you can buy Fiat 500 inspired designer products such as handcrafted Italian cufflinks, elegant leather handbags, retro sweatshirts and much more.